Overview
P&H Central was designed to simplify the way farmers manage grain pricing orders, compare real-time cash bids, and track contracts in one place. The app streamlined complex agricultural workflows into an intuitive, digital experience.
The Problem
Managing grain pricing orders and contracts was often cumbersome for farmers and producers. They needed a tool that could centralize bids, past contracts, and pricing decisions in one place while remaining simple and approachable to use. The challenge was designing an interface that handled complex data without overwhelming users.
Responsibilities:
UI design, app structure, UX support, component design
Collaboration:
Digital team, developers, client stakeholders
Software:
Figma
Approach
Working closely with the digital team and stakeholders, I translated producer workflows into straightforward flows for pricing orders, bids, and contracts. The UI emphasized clarity and hierarchy, with modular layouts and consistent components designed to scale with future needs. Each iteration was refined through stakeholder feedback to ensure usability and alignment with business goals.
Outcomes & Impact
Adopted by Farmers
Producers embraced the app’s clear workflows, simplifying pricing decisions and contract management.
Industry Recognition
P&H Central was awarded Farm Management Solution Provider of the Year by AgTech Breakthrough.
Praised for Usability
The client recognized the approachable interface for making complex tasks more manageable.
