Overview
Flint Group created Idea Bank, an interactive marketing tool that sparked creativity for banks and credit unions. The experience positioned Flint as an innovation partner by showcasing engaging new ways to generate marketing ideas, serving as both a proof of concept and a conversation starter with prospective clients.
The Problem
Most financial institutions struggle to stand out. Their marketing pages are often static and interchangeable, making it hard to capture attention or differentiate from competitors. Idea Bank was created as a lead-generation concept to challenge this norm and demonstrate how working with Flint could move the needle for engagement and growth.
Responsibilities:
UX/UI design, Framer prototype
Collaboration:
Creative + business dev teams
Site:
Approach
I developed a playful, interactive piggy-bank concept that blended delight with utility. Using Framer and AI-generated content, I built a polished prototype that drove engagement far beyond expectations.
Outcomes & Impact
High Engagement
Average page time of 9 minutes, far exceeding expectations.
Positive Prospect Response
Direct client feedback highlighted the tool as “memorable” and “engaging.”
Future Potential
Established a flexible framework for future campaigns.
