Overview
BCBSND’s global site redesign focused on modernizing the UI to align with the company’s evolving brand direction. The project aimed to create a friendlier, more approachable interface while refreshing components to improve usability and meet compliance requirements.
The Problem
As BCBSND’s brand evolved, the digital experience needed to keep pace. The challenge was to modernize the UI and build a consistent, accessible design system that reflected the brand’s direction and supported future growth.
Responsibilities:
UX/UI design, design system creation, accessibility standards
Collaboration:
Internal developers + brand stakeholders
Software:
Figma
Approach
We audited every digital touchpoint and designed a scalable system with reusable components, modern typography, and accessible colors. By working closely with developers and brand teams, I ensured smooth adoption and consistency across all products. A key highlight was the plan card redesign, which simplified complex health plan comparisons and improved member decision-making.
Outcomes & Impact
A More Modern Site
The redesign gave BCBSND a fresher, more approachable web presence that resonated with users.
Scalable Components
Pain points in the old system inspired flexible new components that improved today’s usability and set a foundation for future needs.
Improved Accessibility
Redesigned components met accessibility standards while adding color, vibrancy, and clarity.
